This was the first boardshort line I worked on with Patagonia. They have an amazing talented team

and I couldn’t be prouder to have worked on this line with them.

Design Concepts

Print Design or Print application

Print Layouts & Color-Ups

Tech Packs

Merch Maps

Consulting

“Tom was the single catalyst for our S17 relaunch season that literally put a new face to our entire line. He listened to what we thought we wanted and along with his own research delivered the best line offering we have ever had. It was what I always thought we needed....but better. When we took the line out to the dealers and they were literally like, “Finally you guys have figured out board shorts!”. Internally our color teams for our direct channels were amazed, and ultimately Tom’s color and application guidance helped us land the lead marketing story for the brand in S17. He is an expert, he is professional, and he delivers the goods. He is probably one of the top 5 things that has happened to us as a brand in surf in the last 5 years.”

— -Jason McCaffrey, Global Business Unit Director, Surf Division at Patagonia

Spring 2017 Overview