Salt Life was created by four avid watermen from Jacksonville Beach, Florida. "Whether it's surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer!" 

For a long time they have been big on the east coast and are making a push for more of a west coast vibe. I've been working with them this last year and here are some of the graphics I've come up for them.